Vanguard is unique in that it has focused its strengths into three service areas: Development, Marketing, and Sales. Traditionally, these stages are siloed. However, by having cross-industry expertise, we are able to identify opportunities and create efficiencies that wouldn’t be possible otherwise.
Development
We get in on the ground floor with the builder and we set the tone for the entire development. By planning around the final sale before the project begins, we are able to give the market exactly what they want before it has become a trend. By being first out the gate, Vanguard is able to offer the perfect fit, when everywhere else requires compromise. It’s counter-productive to try to fit a hot demographic into a unit built for another. It’s the ABCs. Always Be Closing, even before you begin.
The Art of Site Acquisition
Buying and assembling land is a business transaction. Negotiation is our stock and trade. There are ways of making you save.
Site Planning To Maximize Returns
Being efficiency-driven in everything we do, Vanguard can help you maximize the floor plan and space you have available to make room for the most, and most lucrative unit type.
End Product Consulting Early On
Let’s take a walk around the block. We’ll take a closer look at the neighbourhood you’re in to find what’s there, what’s missing, and exactly what’s needed, so we can identify the best product to build to fit that need in that neighbourhood.
The Edge In Interior Design
From chic to cozy, classic to contemporary—we work with experienced interior designers that can turn houses into homes and give each one the exact style it requires to fill a market need.
Pricing Strategy. The Realtors’ Game.
We are experienced at analyzing market conditions and making comparisons, so that we can fetch the optimal price for each unit given the existing conditions and predicting trends before they happen.
Marketing
Our branding team ensures that we can deliver the refinement and flourish that separates high-end from those who merely try.
The Brand Is Everything
Your brand is all that’s left to set you apart from all the rest when all the buildings blend into a blur. We need to identify what gives your brand the leading edge, and then give it a look and feel. Consistently is key, as we carry this tone, from beginning to end, though every single piece of communications material we deliver to the world.
Design Sets The Tone
Each project we complete has its own unique flair and identity. This is brought into existence by our accomplished design team. They set the stage for every piece of communication and establish the parameters of the brand. Vanguard also utilizes senior copywriters with decades of big agency experience to keep the messaging on-point.
Tactical Marketing Collateral
Some of the materials that we can design, develop and print are Sales Brochures, Websites, and even collateral pieces like branded pens, mugs, gift baskets and stationery. You will be fully prepared with 360 degree branding that’s been thought through to the smallest detail.
Sales
We’re not afraid to roll up our sleeves to pound a few nails if that means increasing the likelihood of a Phase One sale. And that ‘s exactly why we construct the showroom so meticulously. If we can create excitement there, money flows early, it takes pressure off the builder, and everyone wins.
Sales Centre Design and Construction
We’re not afraid to roll up our sleeves to pound a few nails if that means increasing the likelihood of a Phase One sale. And that ‘s exactly why we construct the showroom so meticulously. If we can create excitement there, money flows early, it takes pressure off the builder, and everyone wins.
The Grand Opening & Other Realtor Events
Then we have the Big Day. The Grand Opening, This is where the realtors come to shine. We can set the stage by advertising the event, catering, baking, and feathering the nest. From signage down the street, to festive balloons, to the appropriate staging and scheduling of showing, this is all us. So just sit back and watch, it’s something to see.
Marketing Strategy
Knowing where to buy ads, when, and for how long is what makes the difference between a seasoned media planner and a realtor wasting budget on advertising that won’t be seen. We have local knowledge, experience, and just the right amount of X-factor to know what’s going to work, and what’s going to hit your target, and what flies right over their heads.
YOUR PROJECT. OUR PASSION.
© 2023 Vanguard Real Estate Marketing